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Saturday, April 9, 2016

Berlin forum visitors lured by Tanzania’s attractions

  • TANZANIA’s initiative to promote its tourist attractions in the Berlin Economic Forum that took place from March 10 this year has achieved positive responses.

This was after businessmen and travel agents from various countries in the world showed interest to visit the country to see Tanzania tourism potential.

This was revealed on Friday by Tanzania Tourist Board (TTB) Managing Director Devota Mdachi who was in Germany for a five-day working visit to participate at the 50th International Tourism Exchange Fair (ITB) and Berlin Economic Forum.

She was accompanied by Tanzania’s Ambassador to German, Philip Marmo to market ‘Destination Tanzania’ in the forum.He told the participants that Tanzania has many tourist attractions and as ambassador, he called upon them to visit the country to see what it has to offer.

“While in Germany, I attended the Berlin Economic Forum and highlighted on Tanzania’s tourist attractions to the participants,” she said.

For his part, Marmo told the participants that Tanzania has a lot of tourist attractions, and as ambassador, he called on them to visit the country.

After the presentations, businessmen and travel agents said they were very impressed with the attractions and would like to visit them, she said.

Most of the participants shoed more interest in visiting Zanzibar to see the historical sites and beaches, while those who showed interest in visiting Serengeti National Park said the impressing mark was the annual wildebeests’ migration- one of nature's most awe-inspiring wonders.

While in German she also had a chance to participate at the 50th International Tourism Exchange Fair (ITB) to market e destination.

Devotha was accompanied by TTB’s Marketing Manager Geofrey Meena, Director of Tourism and Marketing at Tanzania National Parks, Ibrahim Mussa and other delegates.

According to her a total 90 private and public companies engaged in tourism sector from Tanzania participated in the year ITB fair held in Berlin.

On his part the Marketing Manager Geofrey Meena noted that out of 90 companies, 59 showcased the country’s spectacular tourism attractions as well as their services under TTB stand to tourists and travellers and travel trade professionals worldwide.

At least 14 other companies were under Zanzibar Tourism Investment (ZATI) while 10 companies participated under African Travel and Tourism Association (ATTA) and the rest participated privately.

More than 187 countries and 10,000 companies participated in the ITB 2016 which also attracted 196,000 visitors from all over the world.

Tourism directly employs close to half a million people and contributes to almost 25 per cent of total export earnings and is one of Tanzania’s fastest growing economic sectors that account for 17.5 per cent of GDP.


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