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Saturday, July 25, 2026
BEYOND THE FINAL WHISTLE!
- THE WORLD CUP IS OVER... THE REAL MATCH CONTINUES
- ZNK Reflects on Dr. Shaaban Fundi's Thought-Provoking Article
- ZNK Reflects on Dr. Shaaban Fundi's Thought-Provoking Article
A few days ago, on this platform, Dr. Shaaban Fundi concluded his thought-provoking article with a question that should concern every African parent, teacher, broadcaster and policymaker:
“Long after the final whistle, who really won the battle for the minds, habits, and aspirations of the next generation?”
That question deserves more than passing reflection.
The advertisements surrounding major global sporting events are not selected casually. Vast sums of money are invested because corporations understand the extraordinary power of repetition, celebrity and aspiration. When a child repeatedly sees an admired footballer associated with a particular meal, drink, snack or betting platform, the product may gradually become linked in that child's mind with achievement, excitement and modern life.
Let us be clear. Businesses exist to sell products and generate profits. That is the nature of commerce. We should therefore never expect advertisers to assume the responsibility of deciding what is healthiest, wisest or most appropriate for our children.
The seller's first concern is the sale. The protection of the child must remain ours.
A few days ago, on this platform, Dr. Shaaban Fundi concluded his thought-provoking article with a question that should concern every African parent, teacher, broadcaster and policymaker:
“Long after the final whistle, who really won the battle for the minds, habits, and aspirations of the next generation?”That question deserves more than passing reflection.
The advertisements surrounding major global sporting events are not selected casually. Vast sums of money are invested because corporations understand the extraordinary power of repetition, celebrity and aspiration. When a child repeatedly sees an admired footballer associated with a particular meal, drink, snack or betting platform, the product may gradually become linked in that child's mind with achievement, excitement and modern life.
Let us be clear. Businesses exist to sell products and generate profits. That is the nature of commerce. We should therefore never expect advertisers to assume the responsibility of deciding what is healthiest, wisest or most appropriate for our children.
The seller's first concern is the sale. The protection of the child must remain ours.
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