Richard Yu with the new Huawei Mate30 devices during its launch event in Munich on Thursday.
- We want to push the boundary of possibility with our new technology and innovation: CBG CEO Richard Yu.
"This year has been a tough year for Huawei, but we still achieved strong growth," Richard Yu, CEO of Huawei Consumer Business Group, said in his keynote.
"Today, we want to push the boundary of possibility with our new technology and innovation."
Huawei, indeed beset by challenges in 2019, still posted a healthy performance. During the January-August period this year, Yu revealed that smartphone sales were up 26 per cent.
Its other segments, however, have been impressive: PCs, smart audio and wearables shot up by 249 per cent, 256 per cent and 278 per cent, respectively.
He added that the Mate 20 Series, rolled out a year ago, posted over 16 million shipments. The P30 Series, launched earlier this year, enjoyed more than 17 million.
In a release, Huawei says the Mate 30 sets new standards in every area, from aesthetic design to hardware engineering and software innovation. It is the world's first second-generation 5G smartphone and the "pinnacle of mobile technological development", it added.
The smartphones' OLED Huawei Horizon Display offers an immersive viewing experience, while the Kirin 990 5G system-on-chip - the first to integrate processing units and a 5G modem on the same chip using the 7nm+ EUV process - promises unrivalled levels of performance and efficiency.
Yu, in the release, said: "The Huawei Mate 30 Series unleashes the full potential of the smartphone. Designed to stand out, it challenges convention while delivering an unrivalled user experience. The era of 5G is an opportunity to rethink smartphone technology and the Huawei Mate 30 series is the ultimate expression of what's possible."
Design
The Mate 30 Series builds upon the aesthetic of the Mate 20 with a futuristic design. With an ultra-narrow notch design and the thinnest of bezels, the Huawei Mate 30 Pro features the Huawei Horizon Display, which curves at an angle of 88 degrees to maximise the display area to provide an unparalleled, edge-to-edge immersive viewing experience.
The device also introduces the Intuitive Side-touch Interaction feature to replace the side volume buttons with invisible virtual keys. This feature also allows users to customise the volume key position on either sides of the device and makes Mate 30 Pro the most integrated, all-in-one design smartphone currently available. 3D Face Unlock and the in-screen fingerprint provide high levels of biometric security and convenience.
The quad-camera's metallic 'halo' mirrors the design of a DSLR camera and is designed to be held comfortably.
New chipset
The Mate 30 Series is powered by Huawei's Kirin 990 series chipset, the company's most sophisticated smartphone chipset launched to date and has been been optimised for ultimate OS performance.
As the world's first second-generation 5G smartphone, the Mate 30 Pro 5G features 14 antennas for 5G, delivering ground-breaking speed with unrivalled connectivity.
Power
The Mate 30 sports a large 4200mAh battery, while the Mate 30 Pro has an even bigger 4500mAh. With TÜV Rheinland certified wired and wireless Huawei SuperCharge Technology, the 27W Wireless SuperCharge and the 40W SuperCharge provide users safe and fast charging, while wired and wireless in-car charging and a wired powerbank ensure a seamless experience across all scenarios. Additionally, the Mate 30 Series provides upgraded reverse wireless charging.
'Halo' camera
The Mate 30 sports a revolutionary quad camera system with the 40MP Cine Camera, 40MP SuperSensing Camera, an 8MP telephoto camera and a 3D depth-sensing camera. The SuperSensing Cine lens is a dual-main camera system capable of taking photos that rival high-end cameras. The Cine Camera features a large 1/1.54-inch sensor size with a high maximum video ISO of 51200 to capture videos with an extended dynamic range at 4K/60fps as well as ultra slow-motion at the highest 7680 fps. It also supports 4K low-light ultra-wide time-lapse video.
The Mate 30 Pro also offers pro-bokeh capabilities while recoding for professional looking results. Additionally, the second of the dual-camera system is a 1/1.7-inch Huawei SuperSensing Camera, which attracts 40 per cent more lights to deliver results in low light conditions with an impressive light sensitivity of ISO409600, making it the best low light one-shot device ever even for ultra-wide shots. The 8MP telephoto camera offers 3x optical zoom, 5x hybrid zoom and up to 30x digital zoom.
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