DUBAI: Damac-Paramount brand to include hotel, residences

(Staff Report) / 7 March 2013

DUBAI — Damac Properties is bringing Hollywood glamour to Dubai by launching a $1 billion five-star hotel and branded serviced hotel residences in the Burj Khalifa area.

The global launch of Damac Towers by Paramount in Dubai marks the first venture of Paramount Pictures — now on its 101^st year — into the hotel and real estate industry in the Middle East.

 Damac Towers by paramount will bring world-class hospitality to clients. — supplied photo

In an exclusive partnership with Damac Properties, the leading luxury private developer in the Middle East; and Paramount Hotel & Resorts, the official licensee of Paramount, Damac Towers by Paramount, will comprise a 540-key Paramount Hotel & Residences and more than 1,400 units of Damac Maison-Paramount co-branded serviced hotel residences located in the heart of the Downtown Burj Khalifa area.
“The history, glamour and tradition of the movies indirectly transcend every element of the design and ethos of this aspirational project. We will employ the same, tried and tested production process, pioneered by Paramount Pictures at the studio, to direct, design and detail a world-class experience. The Paramount brand stands for more than exceptional film and entertainment: it’s an inviting lifestyle,” Ziad El Chaar, Damac Properties managind director, said at ITB Berlin, the world’s leading travel trade show, in order to launch the project to the global travel market.
The four towers which make up Damac Towers by Paramount are brought together with a multi-level plaza, offering an eclectic selection of themed food and beverage concepts, meeting and events facilities, a screening room, wellness and fitness centres, swimming pools, kids’ club, retail and merchandise all featuring the Paramount brand and select partner brands. Each tower stretches over 250 metres into the air.
One tower will comprise the Paramount Hotel & Residences with the remaining three towers housing the Damac Maison-Paramount co-branded serviced hotel residences.
“Most people know the famous Paramount Pictures logo, with the mountain and 22 stars, and they also watched many of the iconic movies the studio produced. The hotels, resorts and residences produced by the company will be developed using the creative process honed over Paramount’s 100-year history. Warm service, design, entertainment, food, beverage and spa concepts will combine magically to mark a new chapter for the brand and to set a rare standard in luxury hospitality,” Paramount Hotel & Resorts CEO Thomas van Vliet said. “Damac Towers by Paramount will include a series of dynamic and sensory experiences that live up to our mantra of producing hospitality that is unmistakable, unforgettable and consequentially unmissable. The guests in our audience will be led on a journey that delights the eyes and engages the emotions. We are thrilled to be partnering with Damac Properties on this mega project and sharing this exciting news.”