First Lamborghini fashion store outside Italy opens in Dubai

The location of our flagship store in the iconic Dubai Mall is fitting for one of Italy’s most prestigious brands. 

The Collezione Automobili Lamborghini store in The Dubai Mall. 

Dubai — Dubai now has the first Lamborghini fashion store outside its home country Italy.
Brought to Dubai by Abdulaziz Al Rasheed Trading, a member of Saudi Arabia’s Al Rasheed Group, the high-end store is dedicated to the entire fashion and accessories range of Collezione Automobili Lamborghini.
The Collezione Automobili Lamborghini store in The Dubai Mall will sell the complete range of items, designed not only for Lamborghini owners but for the luxury consumer who values quality, style and elegance.
Offering a total look for both men and children, exclusive accessories include carbon-fibre bags and the brand’s first perfume, Lamborghini L, in four fragrances.
“The philosophy behind the Automobili Lamborghini fashion line is synonymous with the Italian brand and the traits of Lamborghini super sports cars — pure, cutting edge and visionary,” said Abdulaziz Al Rasheed, chief executive officer of Al Rasheed Group.
“Dubai’s strong appeal in the region as a city famed for the ‘best of the best’ makes it the perfect fit for Collezione Automobili Lamborghini stores, which we look to expand across the Middle East in the next few years. The location of our flagship store in the iconic Dubai Mall is fitting for one of Italy’s most prestigious and internationally-recognised brands.”
“Our aim is to communicate the strength of our brand in terms of style, materials and cutting-edge design through our fashion and accessory collection,” said Boris Puddu, head of Collezione Automobili Lamborghini based in Sant’Agata Bolognese, Italy.
“Lamborghini’s objective is to be the most desirable super sports car brand. The customers of Collezione Automobili Lamborghini are part of an exclusive ‘club’ of Lamborghini enthusiasts, wearing the philosophy of an Italian marque.”
“Lamborghini owners and enthusiasts in the UAE can now access clothing and accessories that reflect the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage,” Puddu explained.