Choong Ro Lee, president of Samsung Middle East and North Africa, at MENA forum
- Korean firm aims to continues to deliver innovation that matters people's life
At the MENA Forum, the Korean electronics giant highlighted how the intersection of great technology, content and services would shape the future and push boundaries to build an ecosystem that promotes smarter living and a connected future.
"Samsung is recognised for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region," said Choong Ro Lee, president of Samsung Middle East and North Africa.Samsung is delivering innovation that matters to the MENA region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.
Home entertainment
Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup.
Built on the Tizen operating system (OS), Samsung's 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.
Featuring the world's first bezel-less curved design, the spectacular new line-up of Samsung SUHD TVs feature unparalleled picture quality with Quantum dot display and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.
Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit that spreads the sound evenly in all directions, and Samsung's Wireless Audio 360 Speakers that deliver the 'sweet spot' everywhere in the home with proprietary 'Ring Radiator' technology for a rich and vibrant audio experience.
Technologies for smarter living
Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can't live without, Samsung digital appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.
The pioneering Samsung Twin Cooling Plus refrigerator is the new and only Top Mounted Fridge with two independent cooling systems. It saves energy depending on the user requirements.
Progress in mobility
At the Forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users' different lifestyle needs and work seamlessly together to make their lives easier.
Breaking new ground in productivity and innovation, Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.
Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants-Rose Gold and Platinum. Samsung also unveiled the Samsung Galaxy A, a stylish mobile device.
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