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Just a week after hitting newsstands, the new and improved look of The Guardian newspaper has wowed readers, saying that it gives them value-for-money amongst local English dailies.
Just to drive the point home, some readers initially believed that it was in fact a foreign publication in the country’s newsstands in the early hours of the morning, only to learn otherwise later on.
Readers interviewed, including scholars, politicians and loyal readers, have commended the paper for its new look, and most importantly, the beefed up content which include three captivating weekly pullouts namely Smart Money, The Banker and Property Watch.
Trade Union Congress of Tanzania (TUCTA) Secretary General, Nicholus Mgaya said that with the current content, The Guardian is poised to be the newspaper of reference when it comes to business and finance stories.
“I like the new look, it is now my newspaper of choice,” he said.Another reader Damian Ndikumwani commended the company‘s management for making the newspaper more attractive and readable.
“I have been reading The Guardian for many years, the new design and the content has made the newspaper more attractive,” Ndikumwani said.
He said that he is also comfortable with the improvement on the foreign news because it is one of the sections he preferred reading most.
Former lecturer of the then Nyegezi Social Training Institute (NSTI), Hashim Ismail, who said he never misses a copy, said the layout and the content are the best available in the market.
Rose Senge, Social Expert at the Land Tenure Support Programme said that if the changes will be sustained the newspaper will attract many more readers.
“I have been reading The Guardian for a number of years and I must admit that the new design is well crafted,” she said.
Praises have also been pouring in from Arusha and Manyara Regions where readers have expressed satisfaction and sent congratulatory messages to the management of The Guardian Limited and journalists for a job well done.
John Nedura, who runs a school at Samunge in Loliondo District, describes the newspaper’s re-launch as a revolution in the print media industry in the country, noting that the paper’s quest in informing, educating and entertaining Tanzanians remains unmatched.
“This is a demanding industry, changes are inevitable if you want to keep pace with your readers and this is what The Guardian has just managed to do,” he said.
Nedura also commended the newspaper for maintaining its journalistic standards, saying that from the current trend, no other newspaper will ever get close to The Guardian.
The new look newspaper has also mesmerised stakeholders in the tourism industry who have commended the move, saying it has greatly managed to conquer the market in the region.
Cyril Akko, Executive Secretary with Tanzania Association of Tour Operators (TATO) showered praise on the paper for what he described as adding more market oriented pages.
Akko commended the paper for lending the tourism sector a fresh breadth of life.
“The fact that the paper has increasingly been covering tourism and conservation news is definitely a plus and a sign that more attention is being paid to the sector and its unmatched contribution to the national economy,” he opined.
Chief Executive Officer with Hotels Association of Tanzania (HAT), Lathifa Sykes noted that changes to the newspaper’s outlook were expected, compliments to changes that were introduced with the arrival of Richard Mgamba as the Managing Director for The Guardian Limited.
Sykes said it was only a matter of time as Mgamba’s repution in the media industry was second to none.
Launched in the mid 1990s, The Guardian newspaper took over the local print media market, threatening established newspapers in the process.
The newspaper sells more in urban areas where it is read more widely by corporate readers, members of the international community and diplomatic corps, students, politicians and government officials but it still has its fair share of readership throughout the country.
SOURCE: THE GUARDIAN
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