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Wednesday, October 5, 2016
Mercedes-Benz unveils electric brand; first car to launch by end-2020!
The German carmaker has launched a new product brand for electric mobility under the name EQ, which stands for ‘electric intelligence’.
EQ will offer a comprehensive electric mobility ecosystem consisting of products, services, technologies and innovations.
The ecosystem will be populated with everything from electric vehicles to wallboxes and charging services, to homeenergystorage units.
Mercedes-Benz already offers charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app for recharging at public charging stations, as well as – for homeowners and businesses – stationary energystorage units for power generated by solarsystems.
The face of the EQ brand is the “close-to-production concept vehicle”, the Generation EQ.
This first series-produced EQ model will be launched in the sports-utility vehicle (SUV) segment before the end of 2020.
Following this, the portfolio of Mercedes-Benz Cars will be steadily augmented with new electric models.
“Electric drive is the future. That is why we are investing massively in a battery-electric fleet and in battery technology– including as an energy store for private and industrial use,” says Ola Källenius, Daimler management board member responsible for Mercedes-Benz Cars sales.
The carmaker says its new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, and which “is scalable in every respect and usable across all models”.
“It is suitable for all model series as well as sub-models, such as SUVs, saloons and coupés. Wheelbase and track are variable,” notes Professor Dr Thomas Weber, Daimlermanagement board member responsible for group research and Mercedes-Benz Cars development.
The future of Mercedes-Benz will stand on four pillars, namely connected, autonomous, shared and electric drive.