Revealed: Top 10 companies in UAE. Do you work for one?!

• Emirates topped the list, followed by Apple.

Emirates airline is the top choice of the UAE residents to work for in 2019, reveals a new survey released on Wednesday.  

YouGov BrandIndex 2019 Workforce Rankings in the UAE revealed that the Dubai-based carrier was the top choice of UAE residents for second time in a row.

Apple moves up two places from last year and stands at second, and iPhone remains in third this year as well.

Dubai Mall, Samsung Galaxy and Almarai have all stepped up one place year-on-year, to seventh, eighth and ninth, respectively.

On the other hand, Google and Emaar have slipped down from second and fifth in the 2018 rankings to fourth and sixth, respectively, in the 2019 list.

(YouGov's BrandIndex tracks more than 600 brands in the UAE. In the case of product brands such as Apple's iPhone, Emaar's Dubai Mall and Samsung's Samsung Galaxy, YouGov explained it interprets the results to mean, for instance, that consumers would be proud to say they work on iPhone or Samsung Galaxy product lines).

Samsung and Etihad Airways are new entrants at fifth and tenth, respectively. Last year Samsung promoted its Galaxy S9 and S9+ phones by projecting the campaign on to the Burj Khalifa and set up product experience zones for customers. This not only created a lot of buzz around the brand, but may have also helped in strengthening its reputation among consumers.

YouGov also revealed the ten brands that made the largest improvement to their Reputation scores over the past 12 months. Warner Bros. World is the most improved brand of the past year in the UAE, with a change in score of +7.9, enhancing its Reputation score from 7.1 in 2018 to 15.0 in 2019. 

The theme park opened its doors to UAE residents last year and not only received a positive reception but also managed to strengthen its reputation among people.

Netflix's exciting original content may be a factor in making it the second best improver, with a change in score of +7.0. In addition, smartphone brands have seen a considerable improvement in their Reputation scores over the past year, with two of the biggest brands making up the top ten list and Huawei taking the third spot in the improvers list, improving its score by +6.4. 

Beverage brands such as Coca-Cola (+6.2) and Starbucks (+4.1), finance brands such as Al Ansari Exchange (+4.9) and UAE Exchange (+4.1) and FMCG brands such as Downy (+6.1) and Colgate (+3.9) have also improved their Reputation scores in the past year. Baskin-Robbins (+3.9) closes the improvers list at ten.

Around 586 brands in the UAE in YouGov BrandIndex were ranked using the Reputation score, which asks respondents "Which of the following brands would you be proud to work for?