In a recent survey, the commercial and tourism hotspot has consolidated its position as the most reputable city in the region, which could boost its chances for hosting Expo 2020.
Vibrant Dubai has something to offer for everyone. It is growing, changing and has seen its reputation rise over the years. In a recent survey, the commercial and tourism hotspot has consolidated its position as the most reputable city in the region, which could boost its chances for hosting Expo 2020.
Dubai was just ahead of Los Angeles, scoring 66.6 points, while the capital garnered 58.5 points. Sydney, the topper in the 100-city survey, soared with 77.3 points.
Toronto and Stockholm took second and third places respectively. Cairo, Nairobi, Karachi and Tehran came at the bottom of the rankings.
The City RepTrak Study surveyed 22,000 people from G8 countries in January and February this year.
The contenders were graded based on levels of trust, esteem, admiration and respect. They were also assessed on ‘advanced economy’ (if leading companies had headquarters there, technological strides and financial stability), ‘appealing environment’ (a beautiful city, safety) and effective government” (business-friendly, standing of the leaders, progressive social, economic and environmental policies.
“People have images of a city on their mind when they are deciding to go on holiday there, to live or work there, or to buy products originated there. Our modeling demonstrates that a city that knows how to effectively manage its reputation can attract more tourists, greater investment or a bigger influx of talent,” said Fernando Prado of the Reputation Institute. He said the study results confirmed the link between reputations of the city and and economic progress.
He said the results of the demonstrate that neither the number of inhabitants nor the Gross Domestic Product (GDP) were essential factors in forming a good reputation. The key drivers of a good reputation, which the survey brough out were: beauty of the urban environment, safety, cultural, gastronomy and entertainment offering and standards of living.
‘‘The larger a city is, the more complicated it becomes to manage. This is one of the reasons that explain why, with the exception of London, the top ten in the RepTrak Study features only medium-sized cities,’’ said Prado.
The survey also showed that there was a ‘demonstrated correlation between the reputation of a city and the reputation of the country in which it is located. In general terms, the reputation of a city is slightly above that of its respective country, although there are some notable exceptions’’.
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