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Thursday, November 6, 2014

Emirates invests $20m for onboard Wi-Fi services


Khaleej Times

Image result for images of wi-fi
(Wam) / 6 November 2014

Onboard Wi-Fi is available on all of Emirates’ 53 A380s and on 28 Boeing 777s, which serve routes across six continents. 
Dubai: In the first three years since Emirates airline launched inflight Wi-Fi connectivity, over half a million passengers have connected to the internet onboard an Emirates flight, and this demand is expected to increase exponentially.
Emirates airline, a global connector of people and places, and the largest international airline, today invests over $20 million annually on installing and operating inflight connectivity systems which enable onboard Wi-Fi services. Onboard Wi-Fi is available on all of Emirates’ 53 A380s and on 28 Boeing 777s, which serve routes across six continents.

The airline also has an aggressive retrofit programme which will eventually see its entire fleet Wi-Fi enabled. Emirates is subsidizing or waiving the high cost of buying data for passenger use.
“It is a fact that our customers want onboard connectivity, and this demand is only going to increase as more people embrace an ‘always-on’ digital lifestyle, and carry smart mobile devices when they travel. We’ve always viewed Wi-Fi as a service and a value-added part of Emirates’ overall product, rather than a revenue stream,” said Sir Tim Clark, president of  Emirates airline, in a Press release.

He added, “If we can offer good quality Wi-Fi connections for everyone onboard at no charge tomorrow, we will do it. But we face a slew of technical limitations — from speed and bandwidth availability and cost, to the supporting hardware and software – all of which we are working hard to address with the industry right now. Ultimately, we believe that onboard Wi-Fi will become a free service, and a standard that customers will expect on a full service airline, just like onboard refreshments and personal inflight entertainment. Emirates is leading the way on this, and we are working closely with our suppliers and various stakeholders towards this vision.”

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