TAXING: The carrier recently announced two new routes between Kilimanjaro and Mwanza, and Kilimanjaro and Entebbe, with fares for as modest as $20 and $50 respectively
DAR ES SALAAM, Tanzania – A move to launch $1.5 million special
campaign aimed to enhance awareness of Tanzania as a tourism destination has
been highly praised by stakeholders.
The stakeholders, among them is an airline
that told East African Business Week in Dar es Salaam last week that a boost to
tourism is good news for the country’s local business.
Fastjet’s General Manager for East Africa
Jimmy Kibati said its airline supports the rebranding of the Destination
Tanzania project.
The low-cost pan-African airline has applauded
Tanzania’s Minister of Natural Resources and Tourism, Lazaro Nyalandu, for
launching the $1.5 Million Rebranding for Global Audience.
The campaign will enhance the awareness of
Tanzania as a tourism destination to a wider global audience with the goal of
attracting at least 2.5 million tourists a year for the next five years.
Tourists travelling via Dar es Salaam can
choose from a wide variety of attractions to visit, including Mount
Kilimanjaro, Zanzibar and several magnificent national parks.
Fastjet’s network within Tanzania offers them
the means to fly safely and affordably across Tanzania, allowing them to
experience the many highlights on offer.
The airline continues to provide affordable,
reliable and safe travel for passengers.
The carrier recently announced two new routes
between Kilimanjaro and Mwanza, and Kilimanjaro and Entebbe, with fares for as
modest as $20 and $50 respectively.
“The Minister and the department work hard to
promote Tanzania as a tourist destination and we value their efforts to remind
people that Tanzania offers a wealth of natural resources, cultural and
lifestyle holidays for visitors,” Kibati said.
He said; “Air transport contributes to
increasing tourism into Tanzania and fastjet is committed to providing air
travel that is affordable, reliable and safe for tourists from within Tanzania
and from abroad.”
Fastjet Tanzania operates internationally
between Dar es Salaam and Johannesburg in South Africa, Lusaka in Zambia,
Entebbe in Uganda and Harare in Zimbabwe.
It also has a significant Tanzanian domestic
network with flights between Dar es Salaam and Mwanza, Kilimanjaro and Mbeya,
as well as to Zanzibar in collaboration with Coastal Aviation.
The government recently announced a $1.5
million tourism rebranding project to film and produce television commercials
that will run on global networks like CNN and the BBC.
According to Minister Nyalandu, the
Re-branding Destination Tanzania project is expected to result in an increase
in the number of tourists’ entering the country with a goal of attracting at
least 2.5 million tourists per year in the next five years. He said the
US-based Pursuit Production is currently filming tourist attractions in
Zanzibar, the Serengeti National Park, Mount Kilimanjaro and the Ngorongoro
Crater, among others.
The minister said he is optimistic that the
advertisements would boost tourist arrivals. He went on to point out that once
filming has been completed, Tanzania President Jakaya Kikwete will preview the
advertisements before the scheduled launch slated for next month.
The tourism sector currently represents nearly
3.4% of the total GDP of Tanzania and employs approximately 500,000 Tanzanians.
In 2013, a total of 1,135,884 tourists visited
Tanzania bringing earnings from the Tanzania tourism sector to an historical
high of $1.8 billion. According to a recently released World Bank report, the
country’s tourism industry could generate as much as $ 16 billion by 2025,
which would lead to even more job creation and increased revenues over the next
10 years.
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