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Mark Zuckerberg announces 

Facebook dating app

• The dating service is being built with privacy in mind.

Facebook Inc plans to add a dating service, chief executive Mark Zuckerberg said on Tuesday, marking the first time the world's largest social media network has actively tried to help people form romantic relationships.Zuckerberg told software developers at Facebook's annual F8 conference that a dating service would be a natural fit for a company that specialises in connecting people online.

"There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here," Zuckerberg said.

he feature would be for finding long-term relationships, "not just hook-ups", he said. It will be optional and will launch soon, he added, without giving a specific day.

The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Zuckerberg said.