The calendar of special fashion events puts both the shoppers and DSF’s valuable retail partners representing international fashion brands in the spotlight.
Extraordinary fashion events dazzle DSF visitors. — Supplied photosThe 19th edition of DSF, organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Dubai Tourism and Commerce Marketing (DTCM), returns to its retail roots this year under the theme “Shop At Your Best”. In addition to great sales, discounts and promotions DSF 2014 will feature a series of fashion events all through the 32-day festival period which runs until February 2.
The calendar of special fashion events puts both the shoppers and DSF’s valuable retail partners representing international fashion brands in the spotlight – offering truly unique ways to enjoy the shopping experience through spectacular fashion shows, interactive market places, trials and makeover opportunities, plus the chance to win great prizes.
So get ready to put your most fashionable foot forward all through DSF with the following fun fashion experiences:
DSF Vertical CatwalkJanuary 20, Burj Khalifa
This will be the first vertical catwalk in the world’s tallest building. The attention-grabbing DSF Vertical Catwalk will take off from lofty heights with the Burj Khalifa, and The Dubai Mall offering the perfect backdrops. The event will feature trained dancers modelling stylish creations while performing choreographed vertical acrobatics off the side of a building.
Fashion Squad
Until February 2, Various locations in Dubai
The DSF Fashion Squad – a team of renowned fashion experts and bloggers will pay homage to Dubai’s street style this DSF on various social media channels.
The squad will roam the streets and malls, hand-picking the city’s best dressed who will win shopping vouchers from several participating brands. Follow #spottedDSF.
IT Closet
Until February 2, Various Malls in Dubai
The IT Closet is a unique virtual, high-tech shopping experience where people can transform their look with a swipe of a screen. The revolutionary technology of the IT Closet uses special imaging systems that allow shoppers to see themselves “wearing” different clothes and accessories from several stores without having to actually change out of the clothes they walked into the mall with. The IT Closet will be stationed at The Dubai Mall and Deira City Centre, offering shoppers a fun new way to choose their ideal outfits.
The Cocoon
January 13 and 14, The Dubai Mall
Shoppers can undergo a beautiful metamorphosis when they step into The Cocoon at The Dubai Mall – a fun, creative space set up in collaboration with Paris Gallery, offering free hair, make-up, manicure and other beauty services in one interactive space that is sure to leave every participant truly transformed.
The Abaya Select show
January 22, Emirates Towers
Abaya fashion is a burgeoning sector that is attracting an increasingly larger audience by the day and the demand for fashionable yet conservative fashion choices is ever growing. The Abaya Select show is an exclusive by-invitation-only event where selected designers can showcase their collections to potential buyers and clients in Dubai, the undisputed fashion capital of the region.
Market Outside the Box
January 23 – February 2, Burj Park, Downtown Dubai
Dubai’s newest pop-up fashion and lifestyle festival brings an alternative shopping experience in a city always buzzing with excitement. Creating a new market concept incorporating retail spaces made out of recycled cargo containers, it will feature a mix of funky local labels and global brands, cafés, food kiosks and exciting live entertainment in an outdoor setting. The Market Outside the Box will be the first market that caters to non-mass-produced sustainable fashion and lifestyle brands. - news@khaleejtimes.com
Hi. Nice post. The Fashion events are always amazing. You get to know about the latest fashion trends. An event management company plays a larger role in making an event good. They figure out the needs of the crowd and provide the arrangements accordingly.
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