- Aims at powering growth with a focus on project management and timely delivery
Dubai: Global property developer Emaar Properties on Wednesday announced a major organisational revamp aimed at powering growth with a focus on project management, timely delivery and world-class customer service.
As part of the shake-up, Emaar, one of the world’s largest real estate companies with total assets of nearly $19 billion, has made several new senior appointments within the company. The priority of the move is to manage and deliver projects, the provider of premium lifestyles said in a statement.
Under its new organisational structure, the builder of the world’s tallest tower, Burj Khalifa, will continue to develop prime real estate assets in its home-market of Dubai and other high-growth international markets, as well as strengthen its competencies in shopping malls and retail, and hospitality and leisure, the company said.
Mohamed Alabbar, chairman of Emaar Properties, said the new organisational structure draws on the Dubai Plan 2021 announced by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
“As Dubai builds its future as a smart, sustainable city and a preferred place to live, work and visit, Emaar is creating a fresh template for its sustained growth and value creation,” Alabbar said.
Emaar’s new organisation structure includes Amit Jain who has been promoted to group chief operations officer and chief executive officer — Emaar Dubai. He will be responsible for the overall operations and financial matters for the group with a special focus on the Dubai operations, said the statement.
The other senior managers of Emaar include Mohamed El Dahan and Ozan Balaban (CEOs — Regional); Ahmed Al Falasi (executive director — Group Operations); Osama Sabboubeh (executive director — Projects Dubai); Osama Abou El-enain (executive director — Development Dubai) and Rasha Hassan (chief commercial officer). All of these senior professionals have over eight years or more of work experience with Emaar Group. Emaar has also appointed Clare Elliot as group head of Human Resources.
Additionally, Deepak Jain, who has significant expertise in strategy development for real estate projects as regional director for Strategy — Mena at JLL, will join as chief strategy officer in January, 2015.
Noel Madigan, with over 32 years of experience in Australia, Indonesia and the Middle East, will head the Project Planning and Programming Department reporting to the managing director and Khalid Dalil has been appointed as head of the Customer Relationship Management Department.
Fred Durie, formerly CEO of Emaar International, will continue to serve on the boards of Emaar joint ventures in Jordan and India. Robert Booth, who has been serving as chief executive officer — Emaar Real Estate Dubai, will continue to work with the company in an advisory capacity to the Emaar chairman.
Announcing the new structure, Alabbar said a priority for Emaar in today’s maturing property market is to manage and deliver projects efficiently through a team of experienced professionals. They are supported by a new cadre of young professionals, led by Emaar’s core values of developing quality-driven projects, timely delivery and excellent customer service while further enhancing the value of the master-planned communities, said Alabbar.
“Among the key strategic directions defined by the new organisational structure are our concerted efforts to strengthen project management in Dubai. A seasoned professional has been appointed to head Emaar’s project planning and programming department for developing appropriate project management programmes and ensuring the timely completion and on-schedule delivery of Emaar’s projects,” he said.
Alabbar added that in today’s age of advancements in information technology and the enormous reach of social media networks, it is essential for any company to analyse customer behaviour on a regular basis and implement proactive strategies.
“As part of this, Emaar has established a customer relationship management department, which will be responsible for developing customer loyalty to the company’s products and services by regularly analysing internal and market data.”
“The organisational structure highlights our strategy of honouring merit and encouraging talented professionals to join us in our ambitious growth journey,” said Alabbar. “Our projects in Dubai are the result of global collaborations with some of the world’s brightest talents.”
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