Convert your hard currency to Turkish lira and you could enjoy a free wedding package, a meal and a loaf of bread. Or even a gravestone.
These incentives are being offered by Turkish businessmen to customers who respond to a call from President Recep Tayyip Erdogan to buy lira and prop up the ailing national currency.
His plea has met with a huge response — from kebab shop owners to the defence industry — although economists doubt the campaign will have any lasting impact.
Gokhan Kuk, a baker in Istanbul, said he started offering free bread to those changing $250 into Turkish lira.
“With the help of God, we will raise the lira and annihilate the dollar,” he said, sitting in his office decorated with several portraits of Erdogan.
“I do not win anything with this initiative… The only interest is to support our country as the president asked.”
A few shops away, Bulent Baydeniz, who sells Turkish meat patties, offers a free meal for every $250 changed.
After I heard the president of the republic, I understood that this could help the country.”
In the southeastern city of Gaziantep, businessman Fatih Demir is offering a free 5,000 lira ($1,460) wedding package if people prove they converted $10,000 into lira.
“We are doing this after the president’s call to give support for the lira to gain greater value,” Demir said.
For those at the end of their life in the northwestern city of Bursa, Enes Alan says he is offering free gravestones worth 750 lira ($220) for those who convert $2,000.
But it is not just small business owners who are joining the campaign — Erdogan also urged shopping mall owners to pay rent in lira for the sake of patriotism.
The religious affairs agency said Turkish Muslims had to pay for pilgrimages in lira and the Istanbul Stock Exchange said its cash assets would be converted to the local currency.
The flow of patriotic conversions continued on Wednesday as the energy market’s regulatory authority said natural gas distribution tenders would be offered in lira.
And the government said its defence industry support fund had converted $262.7 million and 31.3 million euros into lira.
The drive has been propped up by a campaign on social media with the hashtag #doviziniturkiyeicinboz (Change your foreign currency for Turkey).
Economist Atilla Yesilada of consultancy Istanbul Analytics suggested the president’s call would have a limited impact on the lira because “the problem is Erdogan’s voters are usually from the lower income classes” unlikely to have much wealth to convert. — AFP
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